Trading on a good name

Among all the trademarks commonly used, one can select a group of marks that are not only capable of distinguishing the goods or services in respect of their source of origin but also embody consumers – ideas about the products marked by them.

What is more, these marks may carry some additional value that is independent of the goods or services to which they are attached.

What is characteristic of these trademarks, apart from being designations of origin and quality of the goods or services to which they are attached, is that they also perform an advertising function.

Therefore, for average consumers, they carry a whole set of positive associations surrounding the mark itself, which is called “reputation”, so they are frequently referred to as “trademarks with reputation”.

We invite you to download and read the article of Agnieszka Skrzypczak, which appeared in the World Intellectual Property Review, September/October 2014.

The full version of the article is available here: Trading on a good name


We are happy to announce that we have received a recommendation in the ranking of Czytaj dalej

The 36th MARQUES Annual Conference is coming to an end

It has been a wonderful time in Madrid. We are glad that after so many Czytaj dalej

Barbara Milczarek for The World of Pharmaceutical Industry Magazine!

In order to patent a new chemical compound, which is to be used for medical Czytaj dalej